The existing error concealment algorithms for I frame are difficult to balance the recovery image quality and the algorithm complexity. To solve the problem, an efficient intra-fame partitioning error concealment method was proposed. Firstly, according to the motion correlation between video frames, the lost macro blocks were divided into motion blocks and static blocks. For static blocks, frame copy error concealment method was used to conceal lost blocks. For motion blocks, they were divided into smooth blocks and texture blocks by the texture information of the correctly decoded macro blocks. Then, the bilinear interpolation method was adopted to restore the smooth blocks and more delicate Weighted Template matching with Exponentially distributed weights (WTE) method was used to conceal texture blocks. The experimental results show that, compared with the WTE method, the proposed method has improved the Peak Signal-to-Noise Ratio (PSNR) by the average of 2.6 dB and decreased the computation complexity averagely by 90%. As for video sequences with different features and resolutions in continuous scene, the proposed method achieves certain applicability.